If you're a professional in the beauty industry, then you'll know how difficult it can be to navigate the vast and complicated marketplace of products available to you. Whether you work as a hairstylist, manicurist or makeup artist, a big part of your job is restocking in the basic products you need. Choosing what to stock can be difficult, as the beauty industry operates heavily on trends. What every customer wants one month may not work in the next. Keeping up with this can feel like trial and error—but it doesn't have to be. Here's why.
Beauty Bloggers Try it For You
Social media is full to the brim of creators in all kinds of categories—but beauty is one of the biggest. Turn your head in any direction and you'll find an influencer making a living out of trialling the latest products and trends in your industry. If you can find a couple whose opinion you trust and whose credentials you respect, then you'll have an easy way of discovering how new products match up, and whether they're worth your time and money. You can also gauge the popularity of each product by the comments and likes on each post.
Clients are Watching Too
Those likes and comments prove something else, too—your target market is watching. That gives you an excellent insight into exactly what your clients will be looking for when they next book an appointment with you. This is true of specific products and product lines, such as an upcoming brand of nail polish or hair dye—but you can also take some more general data from it, too. What colours are currently popular? What styles are people looking for? What keywords are they searching? Following the beauty community online gives you access to all of that information for free.
Take Part Yourself
If you know anything about video editing for YouTube, or running a successful Twitter or Instagram account, then you should absolutely consider joining the beauty community on your social media of choice. As part of the community yourself, you'll not only be marketing yourself and your services, but you'll also be getting direct engagement with your customers and what they're looking for. If you become really successful, then brands may even send you product trials in exchange for promotion, giving you first-hand experience with the hairdressing and nail supplies your customers may want to see you using.
In short, while social media is consumer-directed, there's plenty of information for business to gain from it too. Just by watching a couple of YouTube videos or following some Facebook pages, you can keep your finger on the pulse and learn about upcoming trends and fashions much easier.